Few figures loom as large in the Australian radio industry as Brad March. Decades after he first revolutionised radio with radical innovations, Brad’s passion continues to drive and guide the careers of Australia’s leading broadcasters.
Brad March has been a major influence in the careers of Australia’s finest talent, including: Jackie O Henderson, Ben and Liam, Wendy Harmer, Andrew Denton, Amanda Keller, Mick Molloy, Abby Coleman, Tony Martin, Jane Kennedy, Robin Bailey, Matt Tilley, The Chaser, Matt Tilley, Abby Coleman, Jamie Dunn, The D Generation, Eddie McGuire, Peter Moon, Kyle Sanderlands, Tracy Bartram, Sonia Kruger, Ryan Jon, Tanya Hennessy and many others.
At Austereo (now Southern Cross Austereo), Brad March was Group Managing Director and Group Program Director. Brad led the Today/Hit network and the Triple M network to long-term market-dominance across Australia that has never been repeated – through a strategic combination of radical creativity, research, and an obsessive focus on talent. Brad introduced Australian audiences to numerous innovations, including the first female breakfast radio superstar (Wendy Harmer), the first puppet-led breakfast show (Agro/Jamie Dunn), and the first national drive show (Martin/Molloy).
As Group Programming Consultant to the Australian Radio Network (ARN), Brad’s obsession with talent and innovation continued, overseeing talent management and acquisition, breakfast show development, and content strategy.
Brad has been voted “Australia’s Most Successful Program Director of All Time” by industry peers. Few figures are held in such high esteem; even fewer have led multiple radio stations to market leadership, including Sydney’s 2Day FM, Brisbane’s B105, Canberra’s FM104.7, and Triple M.
Brad March’s passion is in the present, his focus is on the future – Brad’s singular mission is to power the careers of established and emerging superstars across Australia, now and throughout the next decade.
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